The $44B USD retail fuel market is ripe for disruption. As is often the case when examining opportunities for innovation, the driving force is the unnecessary calcification and rigidity of a system that too many accept as immutable.
Just as Shell has diversified their energy portfolio to represent more than dwindling fossil fuels, Shell began by asking the question, “Why do we still need to fill up our cars at gas stations?”
But the user-focused aspect is only one facet of a far richer experience. Whether you have a small business or a vast enterprise, TapUp has a solution for you. Through the Business-to-Business portal, your company can now lower operational complexities and minimize risk of fraud by providing mobile refueling for your entire fleet. And managing the process is as simple as it is for the consumer, with the ability to track ROI, manage priorities, and export reports. TapUp offers flexible invoicing, outsourcing of additional services, and customized pricing packages to fit your business no matter the size.
We collaborated to create TapUp: a personalized solution for individuals that allows users to schedule fill-ups throughout the Houston metropolitan area. Scheduling is available whenever (and wherever) you want and the simple, streamlined application can be navigated in just a few taps. The digital product requires up-to-the-minute notifications ensuring that you never need to interrupt your day to stay on-the-go.
By integrating artificial intelligence into every aspect of the product, future capabilities will be driven by machine-learning, empowered through automation, and informed by predictive analytics. And down the road, your connected car will take care of all of this for you. In the future, Shell plans to offer other services including vehicle cleaning, windshield wiper replacement, tire pressure check, and more.
TapUp = effortless refueling.
“Technological change is never an isolated phenomenon. This revolution takes place inside a complex ecosystem which comprises business, governmental and societal dimensions. To make a country fit for the new type of innovation-driven competition, the whole ecosystem has to be considered.”