Solution Study

DECLASSIFIED OMI DOSSIER MC-05099

***

SCHEDULE FUELING AND VEHICLE SERVICES WITH
JUST A FEW TAPS.

SHELL TAPUP

UNMATCHED VEHICLE MANAGEMENT CONVENIENCE
MI SOLUTIONS + DESIGN + ENGINEERING

The Problem

One of the more onerous aspects of owning a vehicle is the constant need for fueling. It’s a task that would be forgettable if it weren’t so omnipresent; drivers squander a considerable amount of time each year gassing up in order to travel (thereby necessitating future fueling stops). But in this age of immediate gratification and an overall drive towards automation and process elimination, why do we have to stop what we are doing in order to carry on what we were doing? Hypergiant and Shell saw a way to change the conversation.

Our Solution

In 2018, Hypergiant engaged with Royal Dutch Shell to create a mobile experience that provides on-demand fuel and vehicle service wherever you are. While there are competitors, Shell is the only major brand to roll into mobile fueling, a new source of revenue which has an estimated $500M total addressable market within the $44B US retail fuels market. The result is TapUp: Shell’s entry into the mobile fueling market and a proverbial “line in the sand” illustrating how Shell knows they can do more than just continue business as usual. The future of mobility looks bright with Shell. The TapUp platform helps make sure that you and your employees can focus on the things that really matter by returning to you the world’s most precious resource: your time.
ACCESS GRANTED**

PROBLEM ANALYSIS

CONSULTING

DESIGN

ENGINEERING

The $44B USD retail fuel market is ripe for disruption. As is often the case when examining opportunities for innovation, the driving force is the unnecessary calcification and rigidity of a system that too many accept as immutable.

Just as Shell has diversified their energy portfolio to represent more than dwindling fossil fuels, Shell began by asking the question, “Why do we still need to fill up our cars at gas stations?”

VEHICLE MANAGEMENT CONVENIENCE

MI SOLUTIONS + DESIGN + ENGINEERING

But the user-focused aspect is only one facet of a far richer experience. Whether you have a small business or a vast enterprise, TapUp has a solution for you. Through the Business-to-Business portal, your company can now lower operational complexities and minimize risk of fraud by providing mobile refueling for your entire fleet. And managing the process is as simple as it is for the consumer, with the ability to track ROI, manage priorities, and export reports. TapUp offers flexible invoicing, outsourcing of additional services, and customized pricing packages to fit your business no matter the size.

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SOLUTION APPROACH

CONSULTING

DESIGN

ENGINEERING

We collaborated to create TapUp: a personalized solution for individuals that allows users to schedule fill-ups throughout the Houston metropolitan area. Scheduling is available whenever (and wherever) you want and the simple, streamlined application can be navigated in just a few taps. The digital product requires up-to-the-minute notifications ensuring that you never need to interrupt your day to stay on-the-go.

By integrating artificial intelligence into every aspect of the product, future capabilities will be driven by machine-learning, empowered through automation, and informed by predictive analytics. And down the road, your connected car will take care of all of this for you. In the future, Shell plans to offer other services including vehicle cleaning, windshield wiper replacement, tire pressure check, and more.

TapUp = effortless refueling.

Solution Approach

SHELL VIDEO

HYPERGIANT - OFFICE OF
MACHINE INTELLIGENCE

“Technological change is never an isolated phenomenon. This revolution takes place inside a complex ecosystem which comprises business, governmental and societal dimensions. To make a country fit for the new type of innovation-driven competition, the whole ecosystem has to be considered.”

- KLAUS SCHWAB / FOUNDER & EXECUTIVE CHAIRMAN WORLD ECONOMIC FORUM