Case study

CLIENT MC-02099

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MEET "FLANAGAN" TGI FRIDAYS NEW A.I. MIXOLOGIST

TGI FRIDAYS A.I. MIXOLOGIST

ARTIFICIAL INTELLIGENCE - DISRUPTING THE BAR EXPERIENCE
AI SOLUTIONS +
ENGINEERING

The problem

TGI Fridays wanted to create a unique and memorable experience for customers that would increase customer frequency, demonstrate the brand’s innovative mindset, create buzz, and highlight the company’s bar-centric roots.

Our solution

Dubbed “Flanagan” after Tom Cruise’s character in the seminal 1980s bar film, “Cocktail,” Hypergiant created the delivery mechanism for a new type of alcoholic libation - one formulated by machine intelligence and based on a suite of unexpected ingredients justified against 300 different taste profiles. The product creates personalized mixed drinks based on an individual customer’s mood and flavor preferences. The solution is truly the first of its kind.

PROBLEM ANALYSIS

Problem Analysis

Consulting

Design

Engineering

The unique experience Hypergiant developed attracts a more adventurous clientele who is looking for a personalized experience and is open to being a Cocktail Pioneer.

Got a taste for cardamom and cinnamon? Try the Deconstructed Applejack Cardamom Bumfuzzle.

In the mood for something fruitier? How about the Hyper-Vodka Pomegranate Sexytime.

Hypergiant

It features a simple interface because, well, even people who have been drinking need to use it. We ensured it aligned with the company’s brand voice and this machine-intelligence enabled mixologist furthers Fridays’ focus on the bartender as celebrity. It also highlights the innovative thinking within the organization while simultaneously celebrating its storied past.

OUR SOLUTION & APPROACH

 

OUR SOLUTION & APPROACH

While a customer is interacting with Flanagan, data is gathered using facial scanning and then anonymized to determine patron gender and age range. By leveraging this robust and future-forward experience, the restaurant can gather multitudinous new data points, learning more about their products and their food and beverage offerings in an effort to achieve the fabled “360º View of the Customer.”

With an eye on national rollout in 2018, Flanagan will be incorporated into the TGIF mobile app with additional gamification, social sharing capabilities, and loyalty integration before extending a voice-enabled experience into the home.

TGI Fridays and Hypergiant: working together to bring adventure, surprise, and delight back to the traditional bar scene.

Thank God it’s Flanagan.

"At TGI Fridays, we are always looking to differentiate and innovate both inside and outside our restaurants. Working with the team from Hypergiant truly allowed us to create a one of kind experience for our guests by utilizing AI technology combined with our world-class bartenders to provide a completely new and innovative experience for our guests – one of a kind drinks specifically tailored to each individual guest. The partnership with Hypergiant has been a great example of utilizing new technologies with traditional practices to create something amazing and new."

Sherif Mityas
Chief Information Officer
TGI Fridays