Solution Study

DECLASSIFIED OMI DOSSIER MC-02099

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MEET “FLANAGAN”
TGI FRIDAYS NEW A.I. MIXOLOGIST.

TGI FRIDAYS A.I. MIXOLOGIST

ARTIFICIAL INTELLIGENCE - DISRUPTING THE BAR EXPERIENCE
MI SOLUTIONS + DESIGN + ENGINEERING

The problem

TGI Fridays wanted to create a unique and memorable experience for customers that would increase customer frequency, demonstrate the brand’s innovative mindset, create buzz, and highlight the company’s bar-centric roots.

Our solution

Dubbed “Flanagan” after Tom Cruise’s character in the seminal 1980s bar film, “Cocktail,” HyperGiant created the delivery mechanism for a new type of alcoholic libation - one formulated by machine intelligence and based on a suite of unexpected ingredients justified against 300 different taste profiles. The product creates personalized mixed drinks based on an individual customer’s mood and flavor preferences. The solution is truly the first of its kind.
ACCESS GRANTED**

Problem Analysis

Consulting

Design

Engineering

TGI Friday’s wanted to encourage bar patrons to order a second (or third, or fourth) drink at their establishment. Fridays pioneered the singles bar concept, so the thirst for innovative new ways of gaining repeat customers was, for the company, very much in line with their legacy.

When Hypergiant recommended that TGI Friday’s explore artificial intelligence to address this challenge, they found it very easy to swallow. Moreover, since the solution still highlighted the talents of their stellar bar staff, it was clear that we had a winning concept.

Because one of the cornerstones of Hypergiant’s approach to artificial intelligence centers on human enhancement (rather than the more controversial aim of human replacement), we knew that we needed to focus on the bartender in addition to the end user who would consume the unique beverage.

BARTENDER FACILITATION

MI SOLUTIONS + DESIGN + ENGINEERING

TGI Friday’s is rightfully proud of their award-winning bartending staff and our solution takes advantages of their world-renowned skills. The recipe provided at the conclusion of the experience does specifically outline ingredients and quantity, but it is up to the individual bartender as to whether it is appropriate to meticulously follow said instructions. The bartender must use his or her own experience and knowledge of flavor profiles to “gut-check” what Flanagan proffers. It is through this union – human bartender and AI-enabler – that delicious, unique cocktails make their way into the hands of Fridays patrons.

ACCESS GRANTED**

SOLUTION APPROACH

CONSULTING

DESIGN

ENGINEERING

The unique experience HyperGiant developed attracts a more adventurous clientele who is looking for a personalized experience and is open to being a Cocktail Pioneer. Got a taste for cardamom and cinnamon? Try the Deconstructed Applejack Cardamom Bumfuzzle. In the mood for something fruitier? How about the Hyper-Vodka Pomegranate Sexytime. It features a simple interface because, well, even drunks need to use it. We ensured it aligned with the company’s brand voice and this machine-intelligence enabled mixologist furthers Fridays’ focus on the bartender as celebrity. It also highlights the innovative thinking within the organization while simultaneously celebrating its storied past.

While a customer is interacting with Flanagan, data is gathered using facial scanning and then anonymized to determine patron gender and age range. By leveraging this robust and future-forward experience, the restaurant can gather multitudinous new data points, learning more about their products and their food and beverage offerings in an effort to achieve the fabled “360º View of the Customer.” With an eye on national rollout in 2018, Flanagan will be incorporated into the TGIF mobile app with additional gamification, social sharing capabilities, and loyalty integration before extending a voice-enabled experience into the home.

TGI Fridays and HyperGiant: working together to bring adventure, surprise, and delight back to the traditional bar scene.

Thank God, it’s Flanagan.

"At TGI Fridays, we are always looking to differentiate and innovate both inside and outside our restaurants. Working with the team from Hypergiant truly allowed us to create a one of kind experience for our guests by utilizing AI technology combined with our world-class bartenders to provide a completely new and innovative experience for our guests – one of a kind drinks specifically tailored to each individual guest. The partnership with Hypergiant has been a great example of utilizing new technologies with traditional practices to create something amazing and new."

- SHERIF MITYAS / CHIEF INFORMATION OFFICER TGI FRIDAYS