THE WHY AND HOW OF TURNING USERS INTO THEIR OWN DATA GUARDIANS
You are probably familiar with (or have at least heard of) Big Data. What Big Data means, how it affects you, and what its existence means for the world around you, however, are less understood. One response to this is an approach to personal data control called data privatization. While this concept is not new, there is huge potential growth in the market for methods and programs that privatize data, and savvy consumers (along with those who market to them) should make themselves familiar with these concepts.